The Rise of 2D Barcodes: Preparing for Sunrise 2027

"Sunrise 2027" is an initiative by GS1 US aimed at urging all retailers to update their barcode scanning systems by 2027 to accommodate 2D barcodes at the Point of Sale.


The retail sector is gradually shifting from linear barcodes (UPC and EAN) to 2D Barcodes at point of sale. It is anticipated that 2D barcodes will eventually replace linear barcodes (UPC/EAN codes) on product packaging both in the United States and globally.

In our rapidly changing digital world, technological advancements continually reshape our interaction with our surroundings. One significant development that has garnered substantial attention in recent years is the utilization of 2D barcodes.

Photo by Pablo Heimplatz

Transition from Linear Barcodes to 2D Barcodes

In the ever-evolving digital landscape, technological advancements continue to shape the way we interact with the world around us. One such advancement that has gained significant traction in recent years is the use of 2D barcodes.

While traditional 1D barcodes have long been a staple in various industries, their limitations have paved the way for the rise of 2D barcodes. These compact and versatile codes have the potential to revolutionize how businesses operate and individuals access information.

As we approach Sunrise 2027, it is crucial to understand the power of 2D barcodes and how they can be harnessed for future success.

Essential Steps to Leverage the Power of 2D Barcodes for Future Success

Embrace Omni-Channel Integration: To fully harness the power of 2D barcodes, businesses should adopt an omni-channel approach. This means integrating 2D barcodes across various platforms and channels, including physical products, websites, mobile apps, and social media. By doing so, businesses can create a seamless customer experience and leverage the vast potential of 2D barcodes to provide information, promotions, and even personalized offers. It is crucial to ensure that all touchpoints are interconnected, allowing customers to easily access the relevant information and interact with the brand.

Enhance Security and Authentication: With the increasing reliance on digital transactions and online interactions, security has become a paramount concern. 2D barcodes offer a unique opportunity to enhance security and authentication processes. By integrating encryption and authentication protocols, businesses can ensure that only authorized individuals can access sensitive information or perform specific actions. For example, 2D barcodes can be used for secure ticketing, allowing event organizers to prevent counterfeiting and control entry effectively. By leveraging the power of 2D barcodes, businesses can enhance security measures while providing a seamless user experience.

Leverage Data Analytics: The vast amount of data that can be generated through the use of 2D barcodes presents a significant opportunity for businesses. By leveraging data analytics tools, companies can gain valuable insights into consumer behavior, preferences, and trends. This data can then be used to optimize marketing strategies, improve product offerings, and tailor customer experiences. Furthermore, businesses can track the effectiveness of their barcode campaigns, measure engagement levels, and make data-driven decisions for future success. It is crucial to invest in robust data analytics capabilities to fully harness the power of 2D barcodes and unlock their potential.

2D Barcodes will Revolutionize the Retail System

As we prepare for Sunrise 2027, it is clear that harnessing the power of 2D barcodes will be essential for businesses to thrive in the digital age. By embracing omni-channel integration, enhancing security and authentication processes, and leveraging data analytics, companies can stay ahead of the curve and provide exceptional customer experiences.

To unlock the full potential of 2D barcodes, businesses can turn to IBN Link. With its cutting-edge barcode solutions and extensive expertise, IBN Link enables businesses to seamlessly integrate 2D barcodes into their operations. To learn more about how IBN Link can help you prepare for the future, visit their landing page at Embrace the power of 2D barcodes and set the stage for success in Sunrise 2027.